Smart grid messaging : tell them what they want to hear ?

Smart grid messaging: tell 'em what they want to hear? Kansans 'hate' Al Gore, love energy efficiency The Climate and Energy Project has experimented with motivating locals in conservative, Bible-belt Salina, Kansas, by emphasing thrift, patriotism and spiritual conviction instead directly evangelizing on its mission to cut greenhouse gas emissions to halt global warming. That may be good use of rhetoric, but it raises questions about ethics, honesty and transparency. Our columnist explores the issue of telling people what they want to hear, regardless of why you're telling them something. Read more...