Marketing Conservation - Story of Rare Pride in Mexico

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Marketing Conservation - Story of Rare Pride in Mexico Some of the world’s brightest minds and biggest investments go toward selling products like soda, toilet paper, and video games. So why not environmental conservation? The future of our global environment will ultimately depend on people’s attitudes and behaviors, but tools for creating social change are in short supply in many of the most threatened areas on Earth. Rare and its 200+ partners in 40 countries are changing that.  Find out how.  >>Bring a Rare Pride campaign to your community.  APPLY NOW.

  Rareis an international nonprofit conservation organization with the mission to protect wildlands of globally significant biodiversity by enabling local people to benefit from their preservation. Using innovative capacity development and media technology training, Rare works with more than 120 grassroots and government-level conservationists to help communities connect with and become stewards of their rich natural surroundings. Watch how Pride campaign manager Salvador Garcia Ruvalcaba's two campaigns in Mexico inspired communities to reduce forest fires in a local Biosphere Reserve, clean up a local river and start an incredibly successful recycling campaign.