Why Google should add carbon emissions data to Google Maps

Here’s a good idea that Google can use that could make a serious dent in climate change : add carbon emissions data to Google Maps, so users looking for transportation routes can see the environmental effects of their choices. Saul Griffith, who co-founded the energy management web site WattzOn.com and has raised money from Google.org for his high altitude wind power startup Makani Power, spoke about this idea during a breakfast we had earlier this year — and he’s not the only one. Robin Baker, head of Business Development for AMEE, a startup that’s aggregating the world’s carbon data in order to determine the carbon footprint of just about anything, tells us AMEE has been talking to Google about the idea, too.  Continue reading this story