When sustainability means more than ‘green’

Video and book excerpt: When sustainability means more than ‘green’

Sustainability in business means, above all, ensuring that the business thrives in the long term. Placing today’s social, economic, and cultural challenges—as well as environmental ones—at the core of a company’s strategy isn’t just lip service; it’s the key to sustained success. Adam Werbach, author of Strategy for Sustainability: A Business Manifesto, shares an adaptation from his book and talks with the Quarterly about trading in green fashion for more enduring business solutions.