Opower, une start-présente sur le marché de l’efficacité énergétique pour les particuliers a réalisé déjà plus de $30 millions de profit. “Web portals and in-home displays are not delivering value”: an update on the energy-efficiency startup that could.
Green fervor, for both types of green -- cash and environment -- has spawned a crowd of smart grid and energy efficiency startups: some viable and successful, many undifferentiated, most doomed. With more than $30 million in revenue, OPower easily falls into the viable category. The startup, funded by New Enterprise Associates and MHS Capital, has created a new type of energy business with growing momentum. OPower is an energy efficiency company focused on customer engagement and behavior modification, currently providing millions of homes with in-home energy data and efficiency advice via paper reports or online. The platform is described as advanced customer engagement and the firm says that about 85 percent of its customers will cut power consumption by around 3.5 percent. The customized data lets people know how much energy they're using in comparison to their neighbors and then follows it up with a recommended course of action.
