Airbiquity/Zpryme Study Reveals Ford and the Chevy Volt the Leaders in Electric Vehicle Branding

 
DOWNLOAD ELECTRIC VEHICLE STUDY: HERE
A new web-based survey was conducted of 1,046 men and women in the U.S. that found the electric vehicle (EV) brand that would lead to a purchase consideration was most often Ford (17.8%), followed by Toyota (16.7%), Chevrolet (16.0%), Honda (12.6%), and Nissan (7.1%) while the Chevrolet Volt (53.1%) was the most popular model, followed by the Ford Focus EV (49.1%), Nissan Leaf (30.8%), and Tesla Roadster. The survey findings help confirm that strong marketing initiatives from GM and generations of Ford loyalists were positive factors in boosting EV brand awareness for each automotive giant. The survey is only one component of the industry-first report, The Electric Vehicle Study that was developed by Zpryme with sponsorship from Airbiquity. The study contains four chapters that explore: the consumer, the EV ecosystem, EV market value and segmentation, and EV opportunities. At the core of this study was the collaboration of the most respected resources in the EV world; companies such as: Boston Power, BPL Global, Brammo Motorcycles, CODA Automotive, ECOtality, Itron, Northeast Utilities, PEP Stations, Smart Grid Library, Southern California Edison, and the WiMAX Forum.